We are delivering real-time understanding of shoppers’ experience directly from the point of sale.

Meet us in 90 Seconds

What we do

Streetspotr is a retail intelligence company that delivers real-time understanding of products and promotions in-store. Streetspotr enables brands and retailers to improve their shoppers’ experience, boosting in-store sales and profitability. We are driven by a multi-national crowd community who can be immediately engaged to any retail location in Europe, providing real-time actionable data and insights to brands and retailers.

The Original – Made in Germany, but available all around the world.

Streetspotr has been established in 2011 in Germany. We’re now working from three locations in Europe with partners and networks around the globe to provide our CPG and retail clients the best and most qualified service at any time of day.

Our company is multi-award-winning

We are proud of our awards, especially the World Summit Award mobile of the United Nations and the European Business Award.

Our Management Team

Dorothea Utzt

Co-Founder & CEO

Coffee addict. World Traveller. Word Lover, former journalist. Embracing every challenge.

Werner Hoier

Co-Founder & CTO

Web Passionist. Innovator. T-shirt Lover. Design Junkie and Always-on.

What our clients say

Streetspotr have lowered the traditional barriers in enabling us to better connect with our shoppers as well as the in store environment. We are on a steep learning curve and have found Streetspotr flexible and responsive to our needs.- Neil Blackburne, Shopper Insight Manager, SCA HYGIENE PRODUCTS UK LTD
By identifying the stock situation and sales quota at the retailers supplied by Paulaner, we could estimate the success of the Paulaner World Cup Packs at an early stage. By controlling the sample through zip-code areas, Nielsen areas and trade channels, our field force was able to take direct action, correct and increase sales while the campaign was still running.- Jan Eberle, Trade Marketing Manager, Paulaner Brewery

Our Values

Quality Assured

The core value that dominates everything we do as a business is Quality Assured (BMWs are build in Germany!). Every action by every team member must be consistent with delivering quality to our clients, our community and each other.


We’re looking for new ways of working to deliver greater insight faster and cheaper than traditional methods.


We always seek to understand what’s behind the question, taking it one stage deeper.


We never keep a colleague, community member, supplier partner or client waiting for an answer.